DIOR X SORAYAMA MEN COLLECTION
LANKMARK POP UP STORE CAMPAIGN
LANKMARK POP UP STORE CAMPAIGN
DIOR launched its Pre-Fall Men's collection with the Japanese renowned artist, Mr. Hajime Sorayama which stormed the stage in Tokyo. It generated massive exposure worldwide. DIOR set up a pop up store at the boutique at Landmark Hong Kong. But how can DIOR extend the buzz and maximize the awareness of collection in Hong Kong market?
WHY WEB AR?
NO MORE THIRD PARTY’S APP OR PLATFORM, WHICH
CAN BE DIRECTLY ENGAGE WITH THE AUDIENCE.
IDEA AND STRATEGY
We have developed an O2O strategy with the use of WEB AR, driving traffic from online to their pop up store and creating UGC on social media platform. driving traffic from online to offline. To carry out product education, we have also developed a campaign site featuring their collection. Result is satisfactory.
RESULT
2,000,000+ Campaign Reach
10,000+ Online Engagement
2,000+ campaign participation
10,000+ Online Engagement
2,000+ campaign participation
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